LONDON, UNITED KINGDOM – The 60th Annual Jalsa Salana UK, widely regarded as the largest annual Islamic convention in the United Kingdom, concluded over the weekend after three days of worship, dialogue, humanitarian reflection, and international engagement, with its message reaching millions of people across Africa through an unprecedented media collaboration coordinated by MTA Africa.
Journalists and media practitioners from across the African continent were invited by MTA Africa, the African arm of the Ahmadiyya Muslim Community’s global broadcasting network, to provide independent coverage of the international convention. The initiative brought together reporters from Nigeria, Uganda, Botswana, Malawi, Kenya, Côte d’Ivoire, Sierra Leone, Liberia, and several other African nations.
Throughout the three-day gathering, participating journalists produced television reports, online news articles, feature stories, radio reports, social media content, and video documentaries for their respective media organizations. The combined coverage reached audiences across the continent through national broadcasters, private television stations, newspapers, digital news platforms, YouTube channels, Facebook, TikTok, and other social media platforms, generating millions of views and engagements.
The media partnership reflects MTA Africa’s broader commitment to ensuring that the convention’s themes of peace, service to humanity, religious harmony, and moral values reach audiences far beyond the venue in the United Kingdom.
MTA Africa, which operates as part of Muslim Television Ahmadiyya (MTA International), has become one of the continent’s leading faith-based media platforms, broadcasting educational, religious, humanitarian, and current affairs programming in multiple African languages. Through its extensive television, satellite, online, and digital platforms, MTA Africa connects millions of viewers with the activities of the Ahmadiyya Muslim Community across Africa while promoting dialogue, education, and community development.
During Jalsa Salana UK 2026, MTA Africa worked closely with the visiting journalists by facilitating media accreditation, providing access to convention activities, coordinating interviews with international delegates, arranging technical support, and ensuring reporters could capture key ceremonies and major addresses throughout the event.
The collaboration enabled journalists to report independently while giving audiences across Africa a closer look at one of the world’s largest annual Muslim conventions. Coverage highlighted the convention’s emphasis on peace, spiritual development, volunteerism, humanitarian service, interfaith understanding, and the global diversity of the Ahmadiyya Muslim Community, which welcomed participants from more than 90 countries.
One of the remarkable features of this year’s convention was the extraordinary culture of volunteerism. Thousands of volunteers including children, young people, women, and elderly members worked around the clock to provide accommodation support, transportation, security, food services, medical assistance, sanitation, interpretation, and logistics for tens of thousands of guests. Their selfless service embodied the convention’s central message that faith is demonstrated through service to humanity.
Humanitarian work carried out by the community through Humanity First also featured prominently during the convention. Delegates and speakers reflected on ongoing humanitarian initiatives across Africa and around the world, including healthcare, education, disaster relief, clean water projects, and emergency assistance to vulnerable communities, reinforcing the Ahmadiyya Muslim Community’s commitment to serving people regardless of religion or nationality.
Representing the Liberia Broadcasting System (LBS), professional journalist and Reporter Anthony Williams filed multiple television and digital reports covering both the opening and closing ceremonies of the convention. His reports highlighted major speeches, the participation of the Liberian delegation, the international character of the gathering, and significant ceremonies including the concluding Bai’at (Pledge of Allegiance). Williams also conducted interviews with Liberian delegates attending the convention, offering audiences back home firsthand perspectives on their experiences.
The participation of journalists from across Africa demonstrated how collaborative media engagement can strengthen public understanding of major international events while fostering greater cultural and religious awareness. By enabling reporters to witness and document the convention firsthand, MTA Africa continues to expand the reach of Jalsa Salana beyond its physical venue, allowing millions of viewers and readers across the continent to experience its message of peace, unity, compassion, and service.
As the curtain falls on Jalsa Salana UK 2026, the stories, broadcasts, photographs, and interviews produced by African journalists will continue to resonate long after the event, ensuring that the convention’s enduring message “Love for All, Hatred for None” reaches communities across Africa and beyond.