MONROVIA, LIBERIA-A week-long in-service training program for journalists and staff of the Liberia Broadcasting System (LBS) has been concluded successfully in Paynesville City.
The initiative was designed to enhance the professional skills of the State Broadcaster’s workforce.
The training, conducted by the LBS Management, was supervised by LBS Deputy Director General for Media Services, Hassan Kiawu, and it brought together a diverse group of staff from key departments, including News, Television, Radio, and Rural Broadcasting.
During the training, participants engaged in intensive sessions focused on critical areas such as news writing and reporting, developing effective interviewing techniques, and improving on-air news presentation.
The program was concluded with a certification ceremony where participants were recognized for demonstrating excellence and active engagement throughout the exercise.
The capacity-building initiative underscores LBS’s ongoing commitment to investing in its staff and improving the quality of its broadcast services for the Liberian public.
Facilitators included the UN Communication Expert in the Central African Republic and former BBC Reporter, Sam Howard, Behaviour Change Communication Expert Teah Doegmah, Former Information Minister Ledgerhood Rennie, and former Assistant LBS Director General Martin Brown.
Others are Cllr. Kwame Clement, Veteran TV and Radio Reporter and Anchor, Jarsea Burphy, Deputy LBS Radio Director General for Media Service, and Veteran Media Trainer Jefferson Massah.
Speaking during the closing ceremony on Saturday, October 11, 2025, Veteran Liberian Educator Mary Lauren-Brown challenged journalists of the Liberia Broadcasting System to persistently refine their professional skills to meet the demands of a rapidly evolving Media Sector.
Madam Lauren-Brown praised the work of the State Broadcaster but issued a firm caution against complacency.
She stressed that the foundational principles of Journalism are accuracy, fairness, truth-telling, and timeliness, but the tools and techniques to uphold them are constantly changing.
Madam Lauren-Brown said,” Public Trust is LBS’s most valuable asset”.
Meanwhile, a senior reporter at LBS, Michael Weah, acknowledged the relevance of the call, urging his counterparts to maximize the knowledge acquired for personal and institutional development.