MONROVIA, LIBERIA-SAAR Insurance Liberia has officially launched a new service designed to bring insurance directly to the doorsteps of Liberians.

The initiative, unveiled during a special event in Monrovia, highlights the company’s mission to modernize and simplify the insurance industry, while making services more accessible to busy customers.

The program, branded “Sir Auto Express,” offers vehicle owners the convenience of registering and securing insurance without leaving their homes or businesses.

The Head of Marketing Production and Brokerage, William Kotee, said,” The service comes with no additional cost, including delivery, a move aimed at ensuring accessibility for all”.

During the launch, the SAAR Insurance Marketing Manager emphasized the company’s long-standing presence in Liberia since 2011 and its continued commitment to innovation.

Kotee explained that this service reflects the company’s vision of bringing the insurance industry closer to people’s daily lives.

Meanwhile, SAAR Insurance Liberia has set a new benchmark in customer-centered innovation, promising a future where insurance is just a call or a WhatsApp message away.