QNET, a legitimate international direct-selling company, specialising in wellness and lifestyle products, has reiterated its intensified commitment to safeguarding consumers and upholding ethical business practices across West Africa, building on significant anti-fraud successes achieved in 2025 through robust collaboration with law enforcement agencies and its flagship “QNET Against Scams” 360-degree campaign.
This was revealed by the Deputy Regional General Manager of the company in the sub-Saharan Africa region, Cherif Abdoulaye, at the New Year Media Webinar organised for Liberian journalists on 26th February, 2026. The Webinar was attended by seasoned journalists and editors.
In 2025, QNET established critical partnerships, notably signing a strategic Memorandum of Understanding with Ghana’s Economic and Organised Crime Office (EOCO).
This collaboration, alongside support from the Police and Immigration Service, led to impressive results, including the rescue of over 300 victims and the arrest of 25 suspects involved in employment scams and human trafficking operating under QNET’s misused brand name.
The company’s “QNET Against Scams” campaign, launched in 2024 and expanded throughout 2025 across Ghana, Senegal, and Sierra Leone, played a vital role in public education.
It was featured in a recent BBC documentary. QNET intends to extend the anti-scam campaign to Liberia this year.
Looking ahead to 2026, QNET plans to replicate these successful anti-scam initiatives in more West African countries, including Liberia, Togo, and Benin.
The company remains dedicated to proactive investigations and fostering stronger ties with security agencies. QNET does not support illegal migration, false promises of overseas jobs and visas, or fake recruitment schemes.
QNET also continues to enforce its strict Code of Conduct for Independent distributors, taking disciplinary action against 298 individuals in 2025 for violating ethical standards.
This vigilance underscores QNET’s dedication to maintaining a reputable and trustworthy environment for its customers and distributors.
About 30 journalists from across Liberia attended the New Year Media Webinar.
Some journalists shared their experiences of attending QNET’s flagship convention in Malaysia and meeting with the company’s global management team to better understand the brand and have all their probing questions answered transparently.
Also in the meeting were other QNET officials, including Lawyer Kwasi Danso, Regional Legal Counsel for QNET sub-Saharan Africa.